What we built
Highlights
Route tracking
Real-time bus location and route display so riders can plan trips and cut wait time.
Point rewards
Points accumulated per ride, encouraging continued use of public transit.
Sustainable travel
Less private-car usage and lower emissions, by design.
What we did
We built a system that ties real-time route tracking and arrival alerts to a ride-reward mechanism — designed with a university town and its electric bus operator.
The result: measurably higher public-transit usage, driven by an incentive riders actually notice.